We’ll Spend $6,000 On A Bike — But Hesitate To Spend $250 On The Skills That Unlock It
- 40 minutes ago
- 3 min read
I have a confession.
And it comes from years of lovingly observing mountain bikers in their natural habitat.
It usually starts innocently…
We decide we might get into biking.
A friend says, “You need a new bike.”
We open 12 tabs comparing geometry charts.
We read bike reviews like we’re studying for finals.
We spec colors like we’re designing a sports car.
Then one day…
✨ she arrives ✨
The shiny new bike.
We name her.
We photograph her from every angle.
We text our friends: “NBD.”
And for a moment?
Pure dopamine. Absolute magic.
But then we ride it…
…and the corner still feels spicy.
The descent still feels a bit wobbly.
The brain quietly goes:
“Huh. Interesting.”
The Part We Don’t Talk About (But All Recognize)
Here’s the pattern I see over and over — and yes, I’m guilty too.
We’ll invest thousands in the bike…
but hesitate to invest hundreds in the thing
that actually changes how riding feels.
Not because we don’t care.
Not because we’re lazy.
Because we’re human.
Our brains are wired for the shiny upgrade.
The quick hit.
The immediate excitement.
And skills?
Building them takes deliberate practice.
Requires playful persistence. Acknowledging gaps in your riding.
Finding joy in the pursuit of progress.
But this is where everything changes!
The Investment Paradox
Let’s look at the totally unscientific but emotionally accurate math:
The Bike:
💸 $3,000 – $8,000+
The Skills That Unlock It:
• Private Lesson → $250
• 4-Week Series → $440
• Weekend Camp → $550
In other words…
For the price of a tire upgrade,
you could fundamentally change how your rides feel forever.
Why This Matters
Skills aren’t just about riding “better.”
They’re about how riding feels.
When your skills grow:
You relax more
You become the boss of your bike
You have more fun You motivation exponentially increases
You ride more often
You start seeing fun lines instead of obstacles.
And suddenly the bike you already own
feels like a completely new machine.
A Quick Self-Check (Be Honest 😄)
Which one(s) have you spent more time on this season?
⬜ Researching bike gear
⬜ Watching bike videos
⬜ Talking about riding ⬜ Planning a bike adventure
⬜ Shopping for new bike apparel
⬜ Practicing bike skills
(No judgment — just awareness.)
The Reframe
Your bike is the hardware.
Skills are the software.
And software updates?
That’s where the magic lives.
Because confidence isn’t something you buy.
It’s something you build.
And once it clicks — everything gets more fun (and isn't that the point?)
The Ripple Effect of Skills
When you invest in your bike skills, you don’t just improve — you transform your relationship with the sport.
✨ More confidence
✨ More fun
✨ More freedom
✨ Fewer “I almost died” stories
✨ More longevity in the sport
And maybe most importantly…
More joy.
The Bottom Line
If you’ve already invested in the bike,
you deserve to feel (more) amazing riding it.
Not tense.
Not hesitant.
Not wondering if you’re “doing it right.”
You deserve to feel:
✔️ capable
✔️ playful
✔️ confident
✔️ excited to ride
Ready To Unlock What You Can DO ON YOUR BIKE?
If you’ve been thinking,“Maybe I'll work on my skills…”
Consider this your sign and come play bikes with us!💥
🎯 Book a Private Lesson
🎯 Join a Series and/or Clinic
🎯 Come to Bike Camp
Because the goal was never just to own a bike.
It’s to feel alive riding it.
Yay Bikes 💛
